2 minTRADEMARK LAW 101 Part 4- TM BASICS FOR BUSINESS OWNERSFor a trademark to be “strong” you must be able to protect your trademark rights in that brand through registration.
2 minTRADEMARK LAW 101 Part 3- TM BASICS FOR BUSINESS OWNERSRegistration can protect the value of your brand identity in that you secure your right to use your brand.
2 minTRADEMARK LAW 101 Part 2- TM BASICS FOR BUSINESS OWNERSTrademark rights can come from two sources; common law trademark rights and statutory trademark rights obtained through registration of a tm
2 minTRADEMARK LAW 101 Part 1 - TM BASICS FOR BUSINESS OWNERSA trademark is any word, symbol, logo, color, sound, scent, three-dimensional design, hologram or other representations